What AI SEO Actually Means

Classic SEO ranks links. AI SEO gets your brand named inside the answer. Those are two different games, and most brands are only playing the first one.

The shift

When someone asks ChatGPT, Claude, Gemini, or Google AI Overviews about your category, the model returns a written answer and cites a handful of sources. If your brand is not one of them, you are invisible at the exact moment a buyer is deciding.

What it takes

AI engines pull from sources with clear structure, direct answers, and real topical authority. A page can rank third on Google and still never appear in an AI answer if it is not written in a way these models treat as citable.

Where to start

We start with a readiness audit: which of your pages already work as citable sources, and which need a rewrite. From there we build the content and signals that get you cited.

This is one of the four parts of our AI SEO work, run alongside classic SEO, not as a one-off.