About
The agency behind the framework.
We run The Effective Marketer Framework for premium brands across Google, AI, autocomplete, and authority platforms. Founded 2020, senior operators only.
About Us
Senior operators, one real framework.
Most SEO firms run one monthly call, ship templates, and let clients churn quietly. We put senior operators on the actual work and keep clients for years.
Yavor Stoyanov founded the agency in 2020 and created The Effective Marketer Framework after 14+ years of SEO across every vertical we serve. The framework is the method. The agency delivers it.
The Framework
The four parts of The Effective Marketer Framework.
Created by Yavor Stoyanov. Built for organic visibility that survives algorithm changes.
PILLAR 01
Autosuggest Placement
Your brand in Google autocomplete for high-intent category queries, live in 45-75 days. The proprietary moat Yavor pioneered.
PILLAR 02
AI Citation Building
Your brand named in ChatGPT, Perplexity, Gemini, and Google AI Overviews, tracked through our own tooling so the work is provable.
PILLAR 03
Authority Placement
Your brand on Reddit, LinkedIn, Medium, G2, Capterra, Quora, and industry sites that Google and AI both treat as sources.
PILLAR 04
Classic SEO Foundation
Technical SEO, content, links, and brand SERP defense. The base everything else compounds on.
Founder
Yavor Stoyanov. The Effective Marketer.
14+ years of SEO across iGaming, ecommerce, SaaS, fintech, crypto, adult, and B2B. He founded Effective Marketer in 2020 and created The Effective Marketer Framework.
He pioneered Google Autosuggest as a brand visibility channel and spoke on it at the SEO Mastery Summit Vietnam. He is the public face of the method and writes on AI search at the Effective Marketer blog.
- Years of SEO results
- 14+ Years of SEO results
- Autosuggest campaigns
- 100+ Autosuggest campaigns
- iGaming operators served
- 35+ iGaming operators served
- Monthly search volume tracked
- $7.5M Monthly search volume tracked
Industries
Verticals where the framework runs.
iGaming
Operators, sportsbooks, casino brands.
Ecommerce
Established DTC and marketplace brands.
SaaS
Scaling software products.
Adult
Networks and platforms in adult verticals.
Crypto
Exchanges, protocols, and crypto brands.
Fintech
Payments, lending, and financial products.
B2B
B2B brands with real sales cycles.
When was Effective Marketer founded?
In 2020, by Yavor Stoyanov. The agency is six years old. Yavor brings 14+ years of personal SEO experience on top of that.
What is The Effective Marketer Framework?
The 4-part method Yavor created. Autosuggest Placement, AI Citation Building, Authority Placement, and a Classic SEO Foundation. It runs on every engagement.
Who is Yavor Stoyanov?
The founder and the creator of The Effective Marketer Framework. He is "the Effective Marketer," earned across 14+ years of hands-on SEO. The agency is named after the method he built.
How big is the team?
A senior team of 10+ specialists. The person on your call is the one making decisions on your account. No junior handoff. We name no one but Yavor because the work is what we sell.
What brands do you work with?
Premium brands with real budget across iGaming, ecommerce, SaaS, B2B, fintech, crypto, and adult. We pass on whitelabel work, sub-$1,000 jobs, and clients who want templates.
Want to see the framework for your category?
Book the
call.
A strategy call with Yavor or a senior operator.